The seal of the international society „The Vegan Society“ (with headquarters in Birmingham) is not only to be found on cosmetic products, but also on food packaging, clothes, cleaning products, and other products. The logo guarantees that the product does not contain any animal products. FAIR SQUARED products are certified by the English Vegan Society and meet their standards. Here is an extract from their standards:

• Animal Ingredients: The manufacturer and/or producer may not involve, or have involved, the usage of any animal products or animal by-products in their product or by the manufacturing of their product.
• Animal Testing: The development and/or manufacture of the product may not involve, or have involved, testing of any sort on animals conducted at the initiative of the company or that has been carried out by a party/parties over whom the company has effective control.
• Genetically Modified Organisms: The development and/or production of genetically modified organisms (GMO) may not have involved animal genes or animal-derived substances. Products containing GMOs must be labelled as such.

The German Vegetarian Society VeBu estimates that there are currently (January 2015) around 7,8 million vegetarians (around 10% of the population and around 900.000 vegans, which is 1,1% of the population) living in Germany. The majority are women (ratio women/men 4.3 to 1). It does not look much different in other European countries and especially younger consumers follow this trend. Ethically motivated vegetarians and vegans usually make sure that their cosmetics are free from animal products and testing. It is therefore important that the whole line of production is vegan-friendly. To that does also the glue and tape free of animal products count and no animals are to be used for the harvest.

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